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The traditional paternalistic approach to medicine in which the patient has very little influence in decisions concerning his or her treatment. The patient simply listens and does what the doctor recommends. The call for the introduction of the patient engagement approach to the medical system is changing the picture, and studies are proving the benefits. Patient involvement is essential to creating a positive and constructive patient experience.

Some of the technological strategies used for patient engagement includes Patient portals, Scheduling software, Appointment reminders, Prescription refills, Online payments and billing statements and access to health data – such as lab results and summaries.1

One of the most important technological strategy is a Personalised patient education kit. Based on the understanding that personalized patient education is a fundamental precondition for effective patient engagement, GistMD developed a platform that enables highly scalable production of personalized content, profoundly improving patient engagement and literacy levels.2